Campbell's Well Yes Soup

In early 2016 we were approached by branding agency Bulldog Drummond about a project they were working on with Campbells soup developing new line of healthy soup alternatives called “Well Yes”. At the time, the project was still internal and it wasn’t clear whether the soup, brand, or photos would ever see the light of day. Jorgensen and his team of stylists and assistants were tasked with shooting ingredients and overhead soup images for 8 varieties of soup that would potentially be used on labels. At the same time Campbells was perfecting the soup flavors and Bulldog was developing the look and feel of the brand. The project was green-lit and hit shelves in late 2016 and was wildly successful. We went on to shoot an additional 12 varieties of “well yes” soups plus an offshoot brand of sipping soups with 8 varieties. Today these soups can be found on shelves at all major grocery stores across the country.